Advertising and PR Specialist – Marketing Team
- As the Advertising and PR Specialist, you will support in the marketing team in creating content, work towards shaping the image of the brands created by Sai Lakshmi and its overall corporate image. You will be responsible for helping the brands communicate with its target audiences and work with mainstream/other media channels (including social media) to ensure target audience penetration. You should have hands on exposure to creating brand assets and develop media relations, seeking high level placements in mainstream/other media channels.
- Roles and Responsibilities:
- To work closely with the Marketing team at Sai Lakshmi, develop the brands and run the campaign communication.
- To develop a marketing communications plan including strategy, goals, budgets and tactics
- To create and manage Advertising concepts, campaigns, along with content for both creative and copy.
- To manage content for press releases, byline articles and keynote presentations.
- To coordinate all public relations activities and leverage existing media relationships and cultivate new contacts within business and industry media.
- To identify and work with influencers based on verticals.
- To manage media inquiries and interview requests, leverage existing media relationships and cultivate new contacts within industry and media
- To engage target audiences by utilizing the digital marketing and social media teams.
- To monitor, analyse and communicate PR results on a quarterly basis.
- Qualifications:
- Preferred with 7-9 years of work experience
- Bachelors in Journalism, PR, Marketing or related field
- MA in Advertising and Public Relations
- Pay will be based on current market standards.