Communication Manager
- Bachelor's degree in journalism, public relations, economics, or other relevant fields with minimum 5 years of experience, and exposure to the Fashion industry is mandatory.
- Roles and Responsibilities:
- Develop content and media relations strategy seeking high-level placements in print, broadcast, and online media.
- Create engaging content for various online and offline channels which include social media posts, videos, blogs, articles, newsletters, website content, press releases, etc. on a regular basis.
- Coordinate and Liaise with the Marketing team mainly on content for both online and offline marketing.
- Coordinate all Public Relations activities with India and the Global PR teams mainly UK.
- Leverage existing media relationships and cultivate new contacts within business and industry media.
- Manage media inquiries and interview requests.
- Create content for press releases, by-line articles, and keynote presentations.
- Monitor, analyze, and communicate PR results on a quarterly basis.
- Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.
- Build relationships with thought leaders to grow industry awareness.
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.
- Create content that appeals to our audiences, attracts customers, and boosts our brand awareness.
- Research industry-related topics by combining web sources, interviews and studies to generate engaging content.
- Plan and schedule content marketing campaigns to drive traffic to our website.
- Utilize SEO keywords in all content to generate organic traffic to our website.
- Work together with different departments to create innovative content ideas.
- Compose product description as per market standards/nomenclature to promote our products and services.
- Ensure all-around consistency and follow guidelines with regards to textual styles, pictures, fonts, tones, etc., in the content.
- Creative and thinks out of the box.
- Excellent in Content Writing skills.
- Multitasking.
- Team player.
- Good time-management skills.
- Excellent communication and interpersonal skills.
